iRoofing
Measure roofs, estimate materials, simulate projects, generate proposals — all from one app.
iRoofing is a tablet-first measurement and in-home sales toolkit. The core flow is aerial/satellite roof measurement, AI-assisted visualization of new shingle styles/colors on the homeowner’s actual house, and on-the-spot proposal generation. It is not a CRM — contractors needing pipeline, scheduling, or accounting plug in a separate system. A subsidiary of Porch Group (NASDAQ: PRCH) since January 2021. Pricing is published as a single bundled plan at $149/mo or $1,489/yr.
No notable announcements found in the last 12 months specific to iRoofing — the most recent material corporate event remains the 2021 Porch Group acquisition.
What's included
Measurement → Proposal → CRM coverageiRoofing measures roofs and helps an in-home rep present, but it doesn't include a real CRM and its phone/desktop versions aren't feature-parity with the tablet. Artemis ships AI-generated designs in 5–15 seconds (no manual sketching), pairs them with a full proposal workflow, and runs on any device.
How fast a contractor can go from initial measurement to a polished, sendable proposal in front of the homeowner.
Usability of the mobile experience in the field — measuring, quoting, photo capture, and customer signature on a phone or tablet.
How clearly the vendor publishes its pricing. Per-proposal, flat, or seat-based pricing all score higher than hidden, sales-gated pricing.
How quickly a new contractor can go from sign-up to first proposal sent — measured in minutes, hours, or days.
Quality and responsiveness of human support — measured through published response-time SLAs, support channels, and customer-reported experience.
What stood out.
- Full roof takeoffs in under 10 minutes via the mobile app per recurring Capterra reviewer praise
- AI roof color visualizer lets reps show alternative shingle styles on the homeowner’s actual house — a closing tool
- Clearoof aircraft-captured aerial imagery covers ~90% of US areas and helps see through partial tree cover
- Pricing is published and bundle-simple ($149/mo all-in for 3 users) — no tier-laddering
- Public-company parent (Porch Group) provides financial stability context
- Tree-covered roofs break the sketch tool — even a single tree over the roof can make manual sketching impossible
- Tablet-first; phone and desktop versions are second-class and don’t sync, so a measurement on one device isn’t visible on others
- “Many features are buggy” and support is “fairly useless” per several Capterra reviews
- HD imagery is metered/extra rather than included in the base price — a recurring G2 complaint
- Light on back-office / production management — reviewers needing scheduling, payroll, or AR tracking outgrow it
The facts.
- Pricing model
- Flat bundled subscription, published
- Starting price
- $149/mo or $1,489/yr (3 users / 3 devices); $10/measurement pay-per-report option
- Free trial
- Demo-request only
- Best for
- Small-to-mid residential roofing contractors (1–15 reps) whose primary need is fast on-site measurement and a polished in-home sales presentation, especially shops running the proposal in front of the homeowner on a tablet
- Founded
- 2012
- Headquarters
- Hallandale Beach, Florida
Reviews from contractors.
Real contractors using iRoofing in their day-to-day. Reviews are moderated before publishing.
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