RoofR
All-in-one roofing CRM with $13 measurement reports baked in.
Roofr is the closest direct overlap with Artemis in this comparison: it bundles aerial measurement reports, proposal generation, a Kanban pipeline, invoicing, and payments into seat-inclusive monthly tiers. Reports are delivered in roughly two hours for $13–$19 and the entry tier is permanently free with pay-as-you-go reports. In January 2025 the company closed a Series B led by TCV with ABC Supply joining as a strategic investor — a unique supply-chain tie-in.
Closed Series B in January 2025 led by TCV with ABC Supply, the largest US roofing-materials distributor, as a strategic investor.
What's included
Measurement → Proposal → CRM coverageRoofr is the closest like-for-like — both bundle measurement, proposal, and CRM. The differences: Artemis ships an AI-generated design in 5–15 seconds; Roofr's measurement reports take roughly two hours. Artemis is per-design (usage-priced) with no seat cost; Roofr is seat-based with annual commitments above the Starter tier.
How fast a contractor can go from initial measurement to a polished, sendable proposal in front of the homeowner.
Usability of the mobile experience in the field — measuring, quoting, photo capture, and customer signature on a phone or tablet.
How clearly the vendor publishes its pricing. Per-proposal, flat, or seat-based pricing all score higher than hidden, sales-gated pricing.
How quickly a new contractor can go from sign-up to first proposal sent — measured in minutes, hours, or days.
Quality and responsiveness of human support — measured through published response-time SLAs, support channels, and customer-reported experience.
What stood out.
- Pricing is fully published, including a permanently free Starter tier — rare in this category
- $13–$19 measurement reports with ~2-hour turnaround replace EagleView spend for many shops
- Strategic ABC Supply investment opens supply-chain depth no other roofing CRM has
- Ease of use is the most frequently cited praise across G2 and Capterra reviews
- Active product roadmap and responsive support — G2 reviewers describe the team as “extraordinarily helpful”
- QuickBooks integration is one-way; two-way sync is the single most-repeated reviewer complaint
- Production-side features (scheduling, crew dispatch, inventory) are thin and shops over ~25 employees often outgrow it
- Measurement accuracy has reported edge cases on flashing quantities and roof pitch, especially on complex roofs
- Per-job photo upload caps in the file manager interrupt high-photo workflows
- SMS automations and several power-user features are gated to the Scale plan
The facts.
- Pricing model
- Seat-inclusive monthly subscription
- Starting price
- Free Starter (3 seats, $19/report); Essentials $209/mo annual (5 seats); Scale $299/mo annual (10 seats)
- Free trial
- Permanent free Starter tier, no credit card required
- Best for
- Small-to-midsize residential roofing contractors (1–25 employees) whose primary workflow is lead → measurement → proposal → close
- Founded
- 2015
- Headquarters
- Toronto, Canada (post-YC remote-first with US presence)
Reviews from contractors.
Real contractors using RoofR in their day-to-day. Reviews are moderated before publishing.
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